Track visitors from
AI platforms
See exactly how much traffic ChatGPT, Perplexity, Claude, and Google AI Overviews drive to your website. Understand which pages AI platforms recommend and which convert.
Gemini
AI Referral Traffic
Last 30 days
Top Landing Pages from AI Referrals
Your AI traffic is invisible
Right now, AI platforms are sending visitors to your site - and you have no idea how many.
of AI referrals show as "direct" traffic in Google Analytics
daily ChatGPT users clicking links to external sites
higher conversion rate for AI-referred visitors vs organic
Why traditional analytics miss AI traffic
When ChatGPT, Claude, or Perplexity link to your site, the referrer header often gets stripped or comes through as the AI platform's internal domain. Google Analytics buckets these visits as "direct" or "(not set)" - making your AI visibility efforts impossible to measure. You could be getting thousands of AI-driven visits and never know it.
AI platforms we track referrals from
Comprehensive coverage of every major AI platform sending traffic to websites.
ChatGPT
Active trackingOpenAI's ChatGPT and ChatGPT Plus web browsing links
Perplexity
Active trackingPerplexity AI search with cited source links
Claude
Active trackingAnthropic's Claude web interface referrals
Gemini
Active trackingGoogle Gemini web chat and mobile app
AI Overviews
Active trackingGoogle Search AI Overview citation links
Copilot
Active trackingMicrosoft Copilot and Bing Chat referrals
Meta AI
Active trackingMeta AI across Facebook, Instagram, WhatsApp
More Platforms
DeepSeek, Grok, You.com...Full coverage of emerging AI assistants
Understand your AI traffic like never before
Most analytics tools can't distinguish AI referrals. We can.
Traffic by AI Platform
See exactly how much traffic comes from ChatGPT vs. Perplexity vs. Claude vs. Google AI Overviews.
Top Landing Pages
Discover which pages AI platforms link to most. See what content drives AI referral traffic.
Trend Analysis
Track AI referral growth over time. See daily, weekly, and monthly trends.
Unique Visitor Counts
Count unique visitors from AI platforms using privacy-first server-side fingerprinting.
Device & Browser
See which devices and browsers AI referral visitors use. Mobile vs desktop breakdown.
Privacy-First
No cookies. No localStorage. GDPR compliant. No consent banner needed.
How AI referral tracking works
Start tracking AI traffic in under 5 minutes with our lightweight script.
Add tracking script
Copy our lightweight script to your site header. Takes 30 seconds.
Detect AI visitors
We analyze referrer data and fingerprints to identify AI-sourced traffic.
Aggregate data
Traffic is grouped by platform, landing page, device, and time period.
View insights
See your AI traffic dashboard with trends, top pages, and platform breakdown.
<script src="https://surva.ai/t.js"
data-site="YOUR_SITE_ID"></script>Less than 2KB. No impact on page speed.
Why AI Referral Tracking Matters
The Problem
- Google Analytics can't distinguish AI referrals from direct traffic
- ChatGPT and Claude links often show as "direct" or "unknown"
- You can't measure ROI of AI visibility efforts
- No way to correlate AI mentions with actual site visits
Our Solution
- Detect referrers from 12+ AI platforms with precision
- Track every AI-driven visit with landing page data
- Measure the real impact of your AI visibility strategy
- Connect the dots between AI citations and traffic
Content ROI
See which content pages AI platforms recommend most. Double down on what works.
Executive Reporting
Prove the value of AI visibility with real traffic numbers. No more guesswork.
Optimization Signals
Use traffic data to refine your AI optimization strategy and improve citations.
Frequently Asked Questions
How does AI referral tracking work?
When visitors click links in AI chat responses, we detect the referrer URL and identify the AI platform. Our lightweight script captures this data server-side, letting you see exactly how much traffic ChatGPT, Perplexity, Claude and other AI platforms drive to your site.
Which AI platforms can you track referrals from?
We track referrals from 12+ platforms: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Microsoft Copilot, Meta AI, DeepSeek, Grok, You.com, Phind, and Kagi. We continuously add support for new AI platforms as they emerge.
Is AI referral tracking GDPR compliant?
Yes. Our tracking uses no cookies or localStorage. Visitor identification happens server-side using anonymous IP+User-Agent hashing that cannot be reversed to identify individuals. No consent banner required, fully GDPR and CCPA compliant.
Can I see which pages get the most AI traffic?
Absolutely. The dashboard shows your top landing pages from AI referrals, which platforms drive traffic to each page, and trends over time. You can filter by platform, date range, and page URL to drill into the data.
How does this differ from Google Analytics?
Google Analytics often misclassifies AI traffic as "direct" because many AI platforms strip or modify referrer headers. We use specialized detection techniques to accurately identify AI platform visitors that GA4 simply cannot distinguish.
Will the tracking script slow down my site?
No. Our tracking script is less than 2KB and loads asynchronously. It has zero impact on page load time or Core Web Vitals. Most of the processing happens server-side after the page has fully loaded.