Know which prompts
feature your brand
Track the AI prompts that matter for your industry. See which queries mention your brand vs. competitors across ChatGPT, Perplexity, Claude, and Google AI Overviews.
A prompt is not a keyword. When your potential customers want a recommendation, they ask AI a full question: "What is the best project management tool for a 10-person team?" or "Compare Salesforce and HubSpot for a B2B startup." Surva.ai tracks these natural language queries across all major AI engines, records every brand mentioned in the response, and shows you your visibility percentage alongside the trend score, search volume, CPC, and ad count for each prompt - so you understand both your AI presence and the commercial value of winning each query.
See exactly which prompts feature your brand and how AI platforms respond
Complete Prompt Intelligence
Understand the questions your customers ask AI - and who AI recommends.
The Surva.ai prompts dashboard shows each tracked query as a row in a table, with your current visibility percentage displayed as a circular progress indicator, the number of competitors also appearing, a trend score showing whether search interest is growing or declining over 12 weeks, CPC, and ad count. Clicking any prompt opens a detail view showing the full AI response from each of the five platforms, with each brand mention highlighted, its position in the response noted, and the source URLs that AI cited alongside the mention.
Prompt Discovery
Automatically discover industry-relevant prompts. AI analyzes your space to find high-value queries.
Response Monitoring
See full AI responses for each prompt. Track which brands appear and in what context.
Prompt Performance
See your visibility rate per prompt. Compare performance across AI platforms.
Custom Prompts
Add your own prompts to track. Monitor specific queries important to your business.
Competitor Comparison
See which competitors appear for each prompt. Compare visibility across your competitive set.
Trend Analysis
Track prompt visibility over time. See when you gain or lose position in AI responses.
Find the Right Prompts to Track
Not sure which prompts matter for your business? We help you discover high-value prompts through multiple sources.
The most valuable prompts are often ones you have not thought to look for yet. Surva.ai uses four discovery methods to surface the complete prompt universe for your space: AI-powered research that generates industry-specific question sets, competitor-sourced discovery that finds prompts where rivals are already winning (via DataForSEO's LLM Mentions API), keyword expansion that converts your existing SEO terms into natural language question variants, and manual entry for prompts you already know matter.
AI-Powered Research
Tell us your industry and brand. Our AI analyzes your space and suggests prompts your potential customers are actually asking AI engines.
- Industry-specific prompt suggestions
- Buying intent prompts
- Comparison and "best of" queries
Competitor Prompt Discovery
See which prompts your competitors appear in. Find the questions where they get recommended - and you do not.
- Track competitor brand mentions
- Discover prompts they win that you miss
- Add competitor prompts to your tracking
Keyword-to-Prompt Expansion
Already tracking SEO keywords? We convert them into AI prompts. See how your traditional keywords perform in AI search.
- Transform keywords into natural prompts
- Generate question variations
- Bridge SEO and AI visibility
Custom Prompt Tracking
Know exactly what your customers ask? Add any prompt manually. Track the specific questions that matter most to your business.
- Add unlimited custom prompts
- Track sales team questions
- Monitor customer support queries
Example Prompts We Track
These are examples. We discover prompts specific to your industry and competitors.
See exactly who AI recommends - and why
For every prompt, we show you which competitors appear, how they're positioned, and what they're saying that gets them cited.
Instantly see where you stand vs. competitors for any prompt. Click any brand to see exactly what AI said about them.
Share of Voice per Prompt
See what percentage of AI responses mention your brand vs. each competitor. Track how share of voice changes over time.
Full AI Response Text
Read exactly what each AI platform says about every brand. See the full context and how competitors are described.
Citation Sources
See which URLs AI platforms cite for each brand mention. Understand what content is getting your competitors recommended.
Visibility Gap Alerts
Get notified when competitors appear in prompts where you don't. Prioritize the gaps that matter most to your business.
Track across all major AI platforms
Different AI platforms give different answers. We track them all so you see the full picture.
ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews draw on different training data, use different retrieval mechanisms, and have different content preferences. A brand that dominates in Perplexity answers may be absent from Claude entirely. Tracking all five platforms gives you a complete picture of your AI presence and reveals which platforms are already favouring your competitors - so you know exactly where to focus your content and optimization efforts.
ChatGPT
GPT-4 & GPT-4o
Perplexity
Pro & Standard
Claude
Opus & Sonnet
Gemini
Advanced & Pro
AI Overviews
Google Search
See which platforms mention your brand vs. competitors for each prompt
Track how your visibility changes on each platform over time
Compare how different AI platforms describe your brand differently
Find prompts where you're missing
The biggest opportunity isn't just tracking where you appear - it's discovering where you should appear but don't.
Competitive Gap Analysis
Prompts where competitors appear, you don't
Identify high-value prompts where your competitors are getting mentioned but you're invisible. Prioritize content to close these gaps.
Prompts where you're losing ground
Track when competitor mentions increase while yours decrease. Get alerts before you lose visibility completely.
Prompts where you're winning
Understand what's working. See which prompts you dominate and protect your position with targeted content.
What drives the recommendations?
For each competitor citation, we show:
- The exact wording AI uses to describe them
- Source URLs that AI cites for the recommendation
- Position in the response (first mention vs. also-mentioned)
- Sentiment of the mention (positive, neutral, comparative)
- Which platforms cite them vs. which don't
Use this intelligence to understand what content and positioning is getting competitors recommended - then create better content to compete.
Frequently Asked Questions
What is search prompt tracking?
Search prompt tracking monitors natural language questions that users ask AI platforms and records which brands appear in the responses. Unlike traditional keyword tracking, which focuses on ranking positions in Google search results, prompt tracking measures visibility in AI-generated answers - a fundamentally different channel where users are asking for direct recommendations rather than browsing a list of links. For each tracked prompt, Surva.ai records your current visibility percentage (how many of the five monitored platforms mention your brand), a trend score showing whether underlying search interest is growing or declining, the CPC value of the keyword, and the number of active advertisers bidding on it - giving you both AI and commercial context.
How do you find relevant prompts for my industry?
Surva.ai uses four discovery methods to build your prompt set. First, AI-powered research analyzes your industry, brand description, and competitors to suggest high-value question templates - buying intent queries, comparison queries, and "best of" queries that people actively ask AI engines in your space. Second, competitor-sourced discovery pulls prompts where your tracked competitors are already mentioned (using DataForSEO's LLM Mentions API), so you immediately see the prompts you are currently losing. Third, keyword expansion transforms your existing SEO keywords into natural language prompt variants. Finally, you can add any prompt manually - useful if your sales team regularly hears specific questions or if you want to monitor a product launch query from day one.
Can I see which prompts competitors appear in?
Yes. For every prompt you track, Surva.ai shows a ranked list of every brand that appears in AI responses, with the count of platforms citing them, their average position in the response, and the percentage change week over week. Tracked competitors are highlighted with a distinct badge so you can instantly distinguish rivals from other mentioned brands. You can also filter the prompt table to show only prompts where a specific competitor appears but your brand does not - these are your highest-priority gaps, where a competitor has AI visibility you currently lack for a query your potential customers are actively asking.
How often are prompts checked?
AI visibility checks for tracked prompts run daily across all five platforms. Trend scores (from Google Trends) are refreshed weekly, since trend data moves more slowly and weekly snapshots are sufficient for strategic decisions. This split schedule is intentional - it keeps your AI visibility data fresh while managing API costs so they do not inflate your subscription price. Historical snapshots are retained for up to 12 months, giving you a full year of trend data to track whether your prompt strategy is working over time.
What's the difference between prompt tracking and citation tracking?
Prompt tracking and citation tracking measure two different aspects of AI visibility and work best together. Prompt tracking measures brand mentions - whether your brand name appears in an AI response for a given query, regardless of whether a URL is linked. This is the broader measure: it tells you whether AI recommends you at all. Citation tracking goes deeper and measures direct URL references - when AI specifically links to one of your pages as a source, including the exact URL cited and its position in the source list. Citations have higher intent value than brand mentions alone, since they are signals that AI treats your content as authoritative enough to reference directly. Both metrics are tracked in Surva.ai and appear in the same prompt detail view so you can see both dimensions for each query at once.
Part of the Surva.ai platform
Search Prompt Tracking is one feature inside Surva.ai. Use these alongside it to go from data to action.
AI Citation Tracking
Prompts show you where you appear. Citation tracking shows you exactly what AI says when it mentions your brand.
Competitor Intelligence
See which prompts your competitors appear in that you don't - and find the gaps to target first.
AI Content Optimization
Generate content optimized for the high-value prompts you discover - and measure whether it improves your appearance.