Ad Swipe Files

Save and Organize Competitor Ads

Ad Swipe Files let you save competitor ads for inspiration and reference. Build a collection of high-performing ad copy to inform your own campaigns.

Accessing Ad Swipe Files

Navigate to Competitor Intel > Ad Swipe Files in the sidebar.

Note: This feature requires the Growth plan or higher.

Saving Ads to Your Swipe File

To save an ad:

1. Go to Competitor Ads or any competitor's Ad Library
2. Find an ad you want to save
3. Click the bookmark icon on the ad card
4. Add optional notes about why you saved it
5. The ad is added to your Swipe File

Organizing Your Swipe File

Organize saved ads by:

• Tags - Add custom tags (e.g., "great headline", "urgency", "social proof")
• Competitor - Filter by which competitor's ad it is
• Date saved - Sort by when you saved it
• Notes - Search your notes

Using Your Swipe File

Reference your swipe file when:

• Writing new ad copy
• Brainstorming campaign ideas
• Analyzing competitor messaging patterns
• Training team members on effective ad copy
• Preparing competitive analysis reports

Swipe File Details

Each saved ad shows:

• Full ad copy (headlines, descriptions)
• Competitor name and logo
• Landing page URL
• Your notes
• Tags you've added
• Date first seen / date saved

Removing from Swipe File

To remove an ad:

1. Open your Swipe File
2. Find the ad to remove
3. Click the trash icon
4. Confirm removal

Best Practices

• Save ads that demonstrate effective techniques
• Add detailed notes about what makes the ad work
• Use tags consistently for easy filtering
• Review your swipe file monthly for inspiration
• Share insights with your marketing team