Prompts Explained

Prompts in Surva.ai

In Surva.ai, "prompts" are the search queries and questions you want to monitor across AI platforms. When tracking AI visibility, these prompts are sent to ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews to see how your brand appears in responses.

What is a Prompt?

A prompt is any phrase or question that users might ask an AI assistant. Examples:

• "best project management software"
• "how to improve customer retention"
• "Asana vs Monday comparison"
• "what is CRM"

Prompts vs Traditional SEO Keywords

Traditional SEO focuses on ranking for specific search queries. AI visibility tracking is similar but different:

Types of Prompts to Track

Informational Prompts:

• Questions users ask when learning
• "What is...", "How to...", "Why does..."
• High AI visibility potential

Comparison Prompts:

• Users evaluating options
• "X vs Y", "best alternatives to", "top 10"
• Critical for competitive positioning

Transactional Prompts:

• Users ready to buy
• "best", "pricing", "reviews"
• High commercial intent

Brand Prompts:

• Your brand name + modifiers
• "[brand] reviews", "[brand] pricing"
• Defensive monitoring

Prompt Data We Collect

For each prompt you add, Surva.ai collects:

• Search Volume - Monthly searches on Google
• CPC - Cost-per-click in Google Ads
• Trend Score - Current search momentum (0-100)
• Competition - How competitive the prompt is
• AI Coverage - Which AI platforms respond to this prompt

Prompt Limits by Plan

• Starter - 25 prompts
• Growth - 100 prompts
• Business - 500 prompts

Best Practices

1. Start focused - Begin with 10-20 high-priority prompts
2. Mix prompt types - Include informational, comparison, and transactional
3. Think like your customer - What would they actually ask an AI?
4. Include competitor names - Track "[competitor] alternatives"
5. Update regularly - Add new prompts as your market evolves