Finding Growth Opportunities
The Opportunities page (found under Content Tools) consolidates all competitive gaps and growth opportunities into a single actionable view. It answers: "What should I do next to improve my AI visibility?"
Accessing Opportunities
Navigate to Content Tools > Opportunities in the left sidebar.
Types of Opportunities
Surva.ai identifies several types of opportunities:
AI Visibility Gaps:
- Prompts where competitors appear in AI responses but you don't
- Platforms where you're underrepresented
- Citation opportunities you're missing
Content Gaps:
- Prompts where competitors rank but you don't
- Topics with high search volume but no content from you
Competitive Insights:
- Competitor ranking gains to respond to
- New competitor ad campaigns
- Landing page changes
Trend Opportunities:
- Surging prompts in your industry
- Emerging topics to target early
Opportunity Categories
Filter opportunities by category:
- AI Visibility - Gaps in AI platform coverage
- SEO - Organic ranking opportunities
- Content - Content creation suggestions
- Competitive - Competitor-driven insights
- Ads - Advertising opportunities
- Trends - Trending topic opportunities
Quick Wins Filter
Click "Quick Wins" to see high-impact, low-effort opportunities:
- Prompts where small improvements could help
- Underserved topics with low competition
- Easy citation opportunities
Opportunity Status Tracking
Track your progress on opportunities:
- New - Not yet reviewed
- Reviewing - Under consideration
- In Progress - Working on it
- Completed - Done
- Dismissed - Not relevant
Taking Action
For each opportunity, you can:
- View Details - See the full analysis
- Create Content - Launch the Content Planner
- View Competitors - See who's winning this prompt
- Update Status - Track your progress
- Dismiss - Remove if not relevant
Generating New Insights
Click "Refresh Insights" to have Surva.ai analyze your latest data and generate new opportunities based on recent changes.