Compare Rankings Across Competitors
The Ranking Matrix provides a visual grid showing where you and your competitors rank for each tracked prompt. Quickly identify gaps, threats, and opportunities across your competitive landscape.
Accessing the Ranking Matrix
Navigate to Organic Search > Ranking Matrix in the sidebar.
Understanding the Grid
The matrix displays:
- Rows - Your tracked prompts
- Columns - You and your competitors
- Cells - Ranking position (1-100 or blank if not ranking)
- Colors - Green for top 3, yellow for 4-10, gray for 11+
Position Indicators
Each cell shows:
- Current ranking position number
- Arrow indicating change (up, down, or stable)
- Color coding for quick scanning
- "Ads" badge if running paid ads
- "AI" badge if mentioned in AI responses
Sorting and Filtering
Customize your view:
- Sort by prompt - Alphabetical or by search volume
- Sort by position - Your best or worst rankings first
- Filter by gap - Show only prompts where competitors outrank you
- Filter by position range - Focus on page 1, page 2, etc.
Identifying Opportunities
Use the matrix to find:
- Quick wins - Prompts where you rank 4-10 and can push to top 3
- Gaps - Prompts where competitors rank but you do not
- Threats - Prompts where competitors are gaining on you
- Wins - Prompts where you outrank all competitors
Gap Analysis View
Toggle to Gap Analysis mode to see:
- Prompts where at least one competitor ranks in top 10
- Your position vs. the best competitor position
- Estimated traffic you are missing
- Opportunity score for closing the gap
Historical Comparison
Compare positions over time:
- Select a comparison date
- See position changes since that date
- Identify trending improvements or declines
- Track the impact of SEO efforts
Exporting the Matrix
Export options include:
- CSV download with all position data
- Include change indicators
- Filter by date range
Best Practices
- Review the matrix weekly to catch changes early
- Focus on prompts with high volume and close positions
- Use gap analysis to prioritize content creation
- Track position changes after SEO updates
- Cross-reference with AI visibility data